For a large event house in Constance from the 17th century, an umbrella brand with different sub-brands was to be created. The former monastery and barracks building now houses a lounge in the orangery, the living room, a restaurant, a ballroom and a men's room. The different parts of the building should address different target groups but still inspire each other. The umbrella brand Rhymathafen is derived from the Allenian word Rhy for Rhine and combines the "rooms" of the house. Each of these rooms is given its own identity in the CI of the umbrella brand with name and a key visual made from old copper engravings that are based on the buildings history and translated into modern times through collages.