Some projects are not about the challenge or finances but about passion. This certainly applies to the men from Max & Josef. With a lot of love a label was created with a hand-drawn logo, letterpress business cards, stamped paper bags, handwritten receipt blocks, postcards - everything as the owners' grandfathers Max & Josef would have done it. And in line with the idea of the wonderful bike and lifestyle shop: good for man & machine.

Layout: Maike Strothmann Concept: Daniel Höll, Maike Strothmann Photography: Flo